This project begged for a good market analysis as it required an unconventional approach. I developed strong market analysis skills, utilizing quadrant graphs to gain valuable insights into branding of similar platforms.
Brand Archetypes Integration
I learned to incorporate brand archetypes into the visual language design, infusing visual elements with meaningful associations.
Adaptable Visual Language Design
Through designing visual languages for diverse use cases, I gained proficiency in adapting visual styles, tones, and elements to different contexts.